Case Study: Our AI sold our AI

In our first 14 days, we used our CBT‑informed AI sales assistant to acquire pilots for our AI support bureau—without a single discovery call required.

Pilots started

Pilot → Paid conversion

50%

Tier‑1 deflection (week 1)

58%

Problem

Starting from zero, we needed a way to fill pilots for our AI support offer while working full-time and avoiding heavy sales calls.

Approach

Embedded our AI assistant on the site to answer questions and book pilots.
Sent 3-touch personalized emails to two niches (DTC skincare, med-spa/dental).
Self-serve 7‑day pilot page with zero‑meeting onboarding.

What changed

Added 10 KB articles per pilot based on top intents.
Escalation macros for refunds, VIPs, and sensitive topics.
Weekly email report with next‑best policy/KB updates.

Results

Median first response < 30 seconds across pilots.
40–70% Tier‑1 deflection by day 7.
3–6 paid conversions per 6–12 pilots started.

Numbers shown are typical early targets. Replace with your live metrics as they come in.

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